https://www.carrieinspires.com/social-media daily 0.75 2021-05-30 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620782872051-BKXL4PEIBHL8AR66PK1C/CC-social-gems-3-30-30.png Social media content - Screen shot of the first “Social Gems” email that I sent to customers with links to download content. Image of the first “Social Gems” email with free, downloadable content. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620783175781-E5F7FCZDADWB6IL6PGRF/Quarantine-posts-2020.jpg Social media content - Examples of bridal social media graphics and posts DURING Covid-19 shutdown: The first image shows a Victor customer who shared one of my Social Gems posts before Mother’s Day. The second post shows a focus on gratitude and honor rather than a hard sell. The third image is a video that I created with Adobe Spark. I learned that engagement rings searches & online purchases were holding steady. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620785072816-GWMC9I33K9J5XVT21YX5/social-media-flow-chart-resize-H-01.png Social media content Examples of questions that I ask my client any time that I’ve thinking through a social media campaign or longer-term strategy. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620696798632-7OWUVSJR3Y6PL8JGOVMN/PRE-pandemic-posts-2020.jpg Social media content - Examples of bridal social media graphics and posts released BEFORE Covid-19: Post text focuses on selling; promoting new products; Valentine’s Day; enticing the B2C audience to make a purchase. https://www.carrieinspires.com/hello daily 1.0 2024-10-10 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1d528815-3494-4431-a01f-6746cc4acca9/cyber-meta-retargeting-thumb-sp25-300x250-mock.jpg Hello - Paid digital ads: Cybersecurity campaign Paid social, paid programatic display and retargeting digital ads for Miami University Online. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/9f40261f-eece-4d69-983e-4ddbabde41ef/apply-man-outside-fb-mock-2022.jpg Hello - Paid social media content: 15-second video ads Video ads for Miami University Regionals E-Campus https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/5589d251-700e-4dcf-8225-43a0a9601a69/amazon-career-choice-web-2000x2000.png Hello - Miami University Amazon Career Choice landing page Web content creation for Miami University https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620495166989-DYMPOC1X635CRQUXEJMV/Say-Yes-2020-FC-1080.jpg Hello - Say Yes! Bridal jewelry print + digital campaign Catalog, social media + video for Victor Corporation https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620695579418-8ZCBNXZKTSV4CM8J78T9/Quarantine-posts-2020.jpg Hello - Social media content: Strategy, process, and design Pre- and post-Covid plan, posts, + graphics for Victor Corporation https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1621113856761-GGS5IEZZLX33TY4OBM9O/PeDRA-conf-prgm-2018-cvr.jpg Hello - PeDRA conference program Design, layout, + typography freelance work for PeDRA https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620946463671-YHP69AZYOTBX0TY6VHEV/Lift-front.jpg Hello - Coffee label branding Lift coffee labels; freelance design work for Joyya USA https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/c16884e6-1495-42bc-8af4-e67ee4af1808/NYC-Gala-inv-P1-thumb-intro.jpg Hello - NPF Gala event collateral Design, layout, + typography freelance work for NPF https://www.carrieinspires.com/say-yes-bridal-campaign daily 0.75 2023-08-01 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1620500977357-AYIQN19K8LQ740SYP540/bridal-mood-board-20.jpeg Say Yes! Bridal campaign Mood board inspiration for bridal book. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/d493d6b6-f93c-46ac-85f5-c32566889356/iphone-bridal-FB-posts-2020.jpg Say Yes! Bridal campaign Facebook posts https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/d9f6e781-fd24-486e-9d0f-885338b35432/iphone-bridal-IG-posts-2020.jpg Say Yes! Bridal campaign Instagram posts https://www.carrieinspires.com/npf-gala-event-materials daily 0.75 2024-09-09 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1621117322163-V156VS4YHGNM4PW73FR9/NPF-Gala-signs-mock.jpg NPF gala event materials Three sample 2’x3’ signs that I created for the event space. Signs were needed for way-finding, recognition, and general information. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/c4079c1b-15b2-4b06-abea-59d7827762c3/NPF-Gala-14-inv-update-1.jpg NPF gala event materials Cover of folded A7 invitation card https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/09f82250-c306-48c9-9da3-e906827538a2/NPF-Gala-14-inv-update-2.jpg NPF gala event materials Inside spread of invitation https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/7ae0bdad-539c-4414-a7c3-18af2dcc718f/NPF-Gala-14-inv-update-3.jpg NPF gala event materials Back of invitation https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/e0a47f2f-c331-4aad-96d5-951c4defcfc3/NPF-program-spreads-1.jpg NPF gala event materials Program cover https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/227a5825-feb0-4522-8115-a2f1434eb525/NPF-program-spreads-2.jpg NPF gala event materials First inside spread of program https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/6c2bdaa5-d14c-4009-8ce8-08a0026009c0/NPF-program-spreads-3.jpg NPF gala event materials Examples of sponsor ads that I created https://www.carrieinspires.com/pedra-conference-program daily 0.75 2021-05-15 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/d14964c4-0679-4c58-8f68-0a0b73a04f3f/PeDRA-conf-progm-2018-cvr.jpg PeDRA conference program Cover https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/19a78a73-0eff-4c4f-b154-dd43211932d7/PeDRA-conf-progm-2018-TOC.jpg PeDRA conference program Inside cover; Table of Contents https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/daebad73-6cd9-442a-a06c-5f715a4ae121/PeDRA-conf-progm-2-3.jpg PeDRA conference program Info pages https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/132f0479-3481-4d6b-aaba-0e709969fc95/PeDRA-conf-progm-8-9.jpg PeDRA conference program Last page of schedule; first page of speaker bios https://www.carrieinspires.com/about daily 0.75 2023-08-05 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1621187498874-U9Y05OB0V1RU5CFTDR41/ABOUT-Flat-lay-pencils-crop.jpg About - “An artist is a nourisher and a creator who knows that during the act of creation there is collaboration. We do not create alone.” — Madeleine L’Engle https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1621190753649-CW8U3FRMOKPKFGGJFAU7/ABOUT-CG-convo-H.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/1621188059813-21Z3VAJLE1K59RKDQEF7/ABOUT-CG-standing-V.jpg About https://www.carrieinspires.com/contact daily 0.75 2021-05-20 https://www.carrieinspires.com/coffee-label-branding daily 0.75 2023-08-05 https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/67386ff1-05d8-4f5d-9940-7074cab7b8ed/Lift-front.jpg Coffee label branding Front of “Lift” Brazil Daterra Estate coffee beans label https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/89381506-2172-42fa-b78a-10f148104366/Freeset-Coffee-label-watermk-1-01.png Coffee label branding Round 1; option 1: Brazil Daterra designs https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/727c6ad1-ee3f-4e52-9e8c-3a4c6035c874/Lift-back.jpg Coffee label branding Back of “Lift” Brazil Daterra Estate coffee beans label https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/71d3e810-9164-4eb2-a3ce-1f7099b336c0/Freeset-Coffee-label-watermk-1-02.png Coffee label branding Round 1; option 1: Nicaragua Segovia designs https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/72ea0a1f-d239-4a83-a986-44a0fe7863eb/Freeset-Coffee-label-watermk-1-03.png Coffee label branding Round 1; option 2: Brazil Daterra designs https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/3fce2bc7-998c-42ba-bebc-2e56fb1da0ac/Freeset-Coffee-label-watermk-1-04.png Coffee label branding Round 1; option 2: Nicaragua Segovia designs https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/0b8e8b20-ad0d-4654-97d6-a5eee10dc951/Freeset-Coffee-label-watermk-2-1.png Coffee label branding Final design for Brazil Daterra Estate https://images.squarespace-cdn.com/content/v1/608f20406d43403bc963e87b/769b6651-7427-4334-a366-9baa12945e7a/Freeset-Coffee-label-watermk-2-2.png Coffee label branding Final design for Nicaragua